Analog World is a unique event comprised of advanced content, networking opportunities, and new technology demonstrations, with the attendance of top industry experts from Analog Devices. The event offers an inside track for industry professionals to partner with ADI and differentiate themselves in an increasingly aggressive marketplace. Together we'll stay Ahead of What’s Possible.
WoC: Analog World's
Key Graphic
The World on a Chip (WoC) key graphic drives home the crucial fact that electronic systems need analog interfaces to connect bits to the world we inhabit, the Analog World.
The WoC showcases the diverse technologies where ADI has strong expertise, and demonstrates that these technologies interact seamlessly to bridge the physical and digital worlds, while capturing and interpreting data about everything from agriculture to airplanes.
Analog World's defining graphic mark is the button: a symbol that represents both action and quickness. It evokes the initiation of the customer's journey, with ADI as their trusted technology partner.
Logo
Analog World Promo Video Concept
The Analog World promo video combines the thematic elements of pushbutton interactions with the WoC. The viewer follows an analog signal as it travels around the on-chip world, driven by the initiating actions of professionals in domains augmented by ADI's cutting-edge technologies. The WoC comes to life as a fully meshed three-dimensional model in 360 degrees, as the camera sweeps over and into discreet technology segments. Live-action video blends seamlessly with CGI to tell the compelling story of our Analog World.
Detail
Rough Previsualization
• Video is unlisted on YouTube and only available via this link.
• Static image of WoC to be replaced with fully meshed 3D model that rotates and moves in space.
• Music track is temporary but captures the steady increase in emphasis and sense of awe.
• Stock clips are TBD.
Analog World Environmental Concepts (Click to Enlarge)
Entrance to Analog World
Lounge with Lightboxes and Demo Stations
Demo Station Detail
Stage Area with High Tops
1. Intro
Logo and motion graphics: Teaser copy and logo are introduced. Button on logo self-activates with motion graphic.
Storyboards (Scroll within Window)
2. WoC "Download"
3d Model: Button initiates WoC's formation as a hologram/wireframe. Camera slowly zooms out and rotates, revealing the full scope of the world. Cars and planes materialize.
3. WoC Reveal
3d Model: Wireframe begins to mesh into a solid object as the camera continues to rotate and zoom out. Analog World is revealed.
4. Zoom In to Factory
3d Model: Camera tracks in quickly and smoothly to a small detail of the world: an automated factory inhabited with people and robots interacting. (3D mesh transitions to live-action video).
5. Activating Factory
Live-Action: Worker presses a button. The action is accompanied by the motion graphic button theme (repeat for all buttons).
6. From Assembly to Autonomy
Live-Action: Factory springs to life and begins building a car. Car skeleton fades to a fully formed car being tested in a warehouse. Scene transitions to a man driving the car as he actives Autopilot Mode.
10. Around the WoC
Live-Action/3d Model: Satellite is shown orbiting and relaying thousands of transmissions. We follow a transmission into an architectural office where a woman is reviewing a holographic model of WoC. Camera zooms into the WoC model.
11. WoC "Upload"
3d Model: WoC model begins to deconstruct, mirroring the intro of the video.
12. CTA
Logo and motion graphics
Zoom Out
7. Pan from Autonomous Car to Plant
3d Model: Outside shot of the car as it navigates autonomously through traffic. Scene transitions back the 3D graphics as the camera pans and zooms to a chemical plant.
8. Condition-Based Monitoring
Live-Action: Worker activates a virtual model of the plant showing its processes.
9. Beaming Data to the Cloud
Live-Action/3d Model: Data from the virtualized plant beams from antennas on top of the plant to a satellite orbiting WoC.
Pan Right/Zoom In
Zoom In
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